SHABOOZEY
TurboTax partnered with rising country crossover artist Shaboozey for a branded content series featuring two exclusive live performances and an intimate interview. The creative connected his journey, from early ambitions to future goals, through conversations around financial planning and success. Inspired by the Los Angeles dive bar setting, the visual system drew from classic Americana iconography, including beer labels, chrome automotive emblems, and vintage stamp graphics.
Title Design & Motion / Creative Direction of Photography / Marketing Editor
POST MALONE
Vevo Official Live Performance
For the release of his fifth studio album, Austin, Post Malone collaborated with Vevo Studios on a three-part live performance series. Centered around a Hollywood Hills home, the production transformed a single location into an evolving visual narrative, with each performance revealing a new facet of the space before building to a climactic rooftop finale overlooking Los Angeles.
Title Design & Motion / Creative Direction of Photography
TRIXIE MOTEL
Discovery + Promo and Key Art
Discovery+ exclusive, Trixie Motel, followed drag icon Trixie Mattel as she transformed a rundown Palm Springs motel into a destination property. The campaign drew inspiration from roadside billboards along the route from Los Angeles to the Palm Desert, and billboard icons Angelyne and Elvira.
The creative positioned Trixie as every character in the motel's world, from bellhop to lifeguard to decorator, bringing her signature humor and personality to every touchpoint. The key art print campaign expanded into an eight-poster series and a national OOH campaign, including a full Times Square takeover.
Design and Creative Direction
J BALVIN
Vevo Official Live Performance
For the solo release of “Gangster,” J Balvin partnered with Vevo for an exclusive live performance filmed at a villa in Mexico City. The title design drew inspiration from the location’s dark, gothic architecture, while incorporating references to the hand-painted signage and vernacular typography found throughout Mexico City.
Title Design & Motion / Creative Direction of Photography
FEID
Vevo Official Live Performance
For the release of Mor, No Le Temas a la Oscuridad, Feid partnered with Vevo for four exclusive live performances filmed at a striking brutalist location in Spain. The title design embraced the album’s dark, supernatural themes through a custom typographic system created from honey, photographed and digitally manipulated. These fluid forms were paired with geometric typography inspired by the architecture of the location.
Title Design & Motion / Creative Direction of Photography
KEY ART
15+ Networks Over 1,000+ Titles
A small selection of the 1,000+ titles I’ve created key art for. Some were developed as part of full creative campaigns spanning multiple deliverables, promo pieces, and location-based photography shoots. Others were created during my time at Discovery, where I led a design team responsible for refreshing and updating a catalog of more than 5,000 titles for the launch of Discovery+.
OLIVIA RODRIGO
Vevo Official Live Performance
To bring Olivia Rodrigo’s punk-rock-inspired world to life for the release of GUTS, Vevo transformed a Los Angeles warehouse into a fully realized DIY music venue. I worked alongside a team of designers to fill the space with original artwork, filled with tons of album easter eggs and practical titles.
Set Design / Poster Design
Design Lead: Sydney Emery
ARTISTS TO WATCH
Each year, Vevo spotlights the next generation of emerging talent through its prestigious DSCVR Artists to Watch program. To support the campaign, a comprehensive promotional package is created for each artist, accompanying a series of exclusive live performance videos filmed in Vevo’s New York and Los Angeles studios.
Creative Direction Design & Photography / Logo Design
MILA SULLIVAN
Branding & Logo Design / Web Design / Creative Direction
